The Eureka Effect is the most engaging and insightful marketing conclave with discussions on current marketing trends. Every year, we have CXOs and other industry stalwarts sharing their journey and experiences with the students. The quality and competitiveness of this event had played an essential role in building IMT’s brand name among the B-School fraternity and in the corporate circle. Furthermore it also marks the grand opening of the Marketing World Cup(MWC), our annual marketing extravaganza.